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HOTJAR SURVEYS

How well do you understand your prospects and customers?

Build your own responsive surveys, share them via link or email,
and collect insights into what your customers think about and need from you.

No credit card required

Try it free

Get the customer insights you need to grow your business.

Try it free

No credit card required

TESTIMONIALS

Here’s what our clients have achieved using Hotjar Survey Tool:

“If you can’t figure out why your users are bouncing, Hotjar Surveys is a really direct way to ask them.”
“If you can’t figure out why your users are bouncing, Hotjar Surveys is a really direct way to ask them.”

Eric Peters

Growth Marketer, HubSpot

Now, you may be wondering…

How many people should I survey/ what should my sample size be?

A good rule of thumb is to aim for at least 100 replies that you can work with.

You can use our sample size calculator to get a more precise answer. But understand that collecting feedback is research, not experimentation. Unlike experimentation (such as A/B testing), all is not lost if you can’t get a statistically significant sample size. As little as ten replies can give you actionable information about what your users want.

How many people should I survey/ what should my sample size be?

A good rule of thumb is to aim for at least 100 replies that you can work with.

You can use our sample size calculator to get a more precise answer. But understand that collecting feedback is research, not experimentation. Unlike experimentation (such as A/B testing), all is not lost if you can’t get a statistically significant sample size. As little as ten replies can give you actionable information about what your users want.

How many people should I survey/ what should my sample size be?

“Hotjar helps us map our client’s customer journey
from a user’s perspective.
We’re much more efficient in delivering value because of it.”

Denis Studennikov

Head of UX/UI, Turum-burum

How do I analyze open-ended survey questions?

A big pile of qualitative data can seem intimidating, but some shortcuts make it much easier to analyze. We put together a guide for analyzing open-ended questions in 5 simple steps, answering all your questions.

How do I analyze open-ended survey questions?

A big pile of qualitative data can seem intimidating, but some shortcuts make it much easier to analyze. We put together a guide for analyzing open-ended questions in 5 simple steps, answering all your questions. 

How do I analyze open-ended survey questions?

Gabriela Popa

Content Marketing Specialist @ Bannersnack

“Our only concern was the impact the code would have on the overall page load speed. So we checked the Page Speed insights from Google.
It all turned out to be ok.”

How many questions should my survey have?

There’s no perfect answer to this question, but we recommend asking as few as you need to ask to get the information you want. Remember, you’re essentially asking someone to work for free, so be respectful of their time.

How many questions should my survey have?

There’s no perfect answer to this question, but we recommend asking as few as you need to ask to get the information you want. Remember, you’re essentially asking someone to work for free, so be respectful of their time.

How many questions should my survey have?

Michael Aagaard

Senio Conversion Optimizer @ Unbounce

“I used to have a bunch of different tools I had to pay for, with Hotjar you get everything in one bundle.”

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Will sending a survey annoy my customers?

Honestly, the real danger is not collecting feedback. Without knowing what users think about your page and why they do what they do, you’ll never create a user experience that maximizes conversions. The truth is, you’re probably already doing something that bugs them more than any survey or feedback button would.

If you’re worried that adding an on-page survey might hurt your conversion rate, start small and survey just 10% of your visitors. You can stop surveying once you have enough replies. 

Will sending a survey annoy my customers?

Honestly, the real danger is not collecting feedback. Without knowing what users think about your page and why they do what they do, you’ll never create a user experience that maximizes conversions. The truth is, you’re probably already doing something that bugs them more than any survey or feedback button would.

If you’re worried that adding an on-page survey might hurt your conversion rate, start small and survey just 10% of your visitors. You can stop surveying once you have enough replies. 

Will sending a survey annoy my customers?

Mike Fiorillo

Growth Product Manager @ InVision

“Hotjar is a critical tool for us to understand our users and identify any points where they might be getting stuck.”

Trusted by over 900,000 organizations across 180+ countries.

Create easy to use, cross-device surveys

Create easy to use, cross-device surveys

A good survey gives you clear insights and business-critical information about your customers. You learn what drives them to your website, what they like, what they don't like (and why).

You can specify which device and URL your survey will show on. That way, you’ll collect specific information and tailor your site, landing pages or products accordingly.

A good survey gives you clear insights and business-critical information about your customers. You learn what drives them to your website, what they like, what they don't like (and why).

You can specify which device and URL your survey will show on. That way, you’ll collect specific information and tailor your site, landing pages or products accordingly.

Visualize your results per question with tables, charts or word clouds

Visualize your results per question with tables, charts or word clouds

With an easy-to-absorb dashboard, you get a good overview of what your customers think.

With Hotjar, you can dig deeper into the qualitative data to get powerful insights about your customer. You’ll get an understanding of your users that you wouldn’t get using traditional analytics tools.

With an easy-to-absorb dashboard, you get a good overview of what your customers think.

With Hotjar, you can dig deeper into the qualitative data to get powerful insights about your customer. You’ll get an understanding of your users that you wouldn’t get using traditional analytics tools.

Multiple questions and answer types

Multiple questions and answer types

With the Hotjar Survey tool, you can tailor your requests for feedback based on the customer journey. Here are some of the answer formats you can choose:

With the Hotjar Survey tool, you can tailor your requests for feedback based on the customer journey. Here are some of the answer formats you can choose:

  • Long text answers 
  • Short text answers 
  • Radio buttons 
  • Checkboxes 
  • Net Promoter Score ®
Heatmaps

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.

Incoming feedback

A real-time suggestion box on your site that lets users express frustration or delight about individual parts of your site. Get direct feedback for each page, form, or image you've used.

Recordings

Get live playbacks of users on your site. Improve your site on-the-fly by watching full recordings of each visit. You can see things like clicks, mouse movements, U-turns, and rage clicks.

Surveys

Create and use targeted surveys to get a better understanding of your users. Validate your ideas in real-time.

Try it free

No credit card required

With Hotjar, you get more than surveys

Discover data-driven insights about your customers using tools like:

Get the customer insights you need to grow your business.

Here’s what our clients have achieved using Hotjar Survey Tool:

Discover data-driven insights about your customers using tools like:

With Hotjar, you get more than surveys

Now, you may be wondering…

How well do you understand your prospects and customers?